diff --git a/less/01-base.less b/less/01-base.less
index e399da0..14ab2ba 100644
--- a/less/01-base.less
+++ b/less/01-base.less
@@ -129,12 +129,20 @@ kbd {
 	font-family: @fontstack2;
 	line-height: normal;
 }
-em {
+em,
+.em {
 	font-style: italic;
 }
-strong {
+.no-em {
+	font-style: normal;
+}
+strong,
+.strong {
 	font-weight: bold;
 }
+.no-strong {
+	font-weight: normal;
+}
 
 /* ----------------------------- */
 /* == hiding content             */